RWS Global Builds Excitement at the Detroit Zoo with BRICKLIVE Leased Experience
The global phenomenon BRICKLIVE is assembling at the Detroit Zoo this summer.
Presented by Michigan First Credit Union, this limited-time installation, which runs daily through September 4, 2023, will feature more than 70 dazzling toy brick sculptures spaced throughout the Zoo – mostly along the 3-acre gravel trail located near the Zoo’s northern border.
From a 7-foot elk and 12-foot giraffe to a 10-foot gator and a massive mako shark – more than two million bricks will spark curiosity, joy and amazement for guests of all ages, making BRICKLIVE the best and most fun memory-making event in metro Detroit. In addition to marveling at the intricate toy sculptures, guests will also have the chance to capture their new memories at exclusive selfie stations inside a jungle-themed Jeep or a larger-than-life Venus flytrap!
This amazing experience is the result of a new partnership between RWS Global, BRICKLIVE’s U.S. representative, and the Detroit Zoo. RWS Global team members collaborated with the zoo to combine two single BRICKLIVE shows into this current mega-show experience, while also providing design and project management for the show’s install.
Copyright © Brick Live Group Limited. All rights reserved. Brick Live Group Limited is an independent producer of BRICKLIVE and is not associated with The LEGO Group. LEGO® is a trademark of LEGO Juris A/S.
About RWS Global
As the world’s largest producer of groundbreaking live entertainment, RWS Global creates meaningful connections and customized experiences spanning from theatrical productions to events, multimedia and more. In 2024, the entertainment leaders expanded capabilities into live sporting events with the introduction of RWS Global Sports.
Headquartered in New York, London, Cincinnati and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base, RWS Global serves major brands and corporations, theatres, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals worldwide.
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, Marella Cruises, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.
